{"id":6418,"date":"2020-10-09T01:59:00","date_gmt":"2020-10-09T01:59:00","guid":{"rendered":"https:\/\/beta.bluetab.net\/los-incentivos-y-el-desarrollo-de-negocio-en-las-telecomunicaciones\/"},"modified":"2021-07-01T09:22:21","modified_gmt":"2021-07-01T09:22:21","slug":"incentives-and-business-development-in-telecommunications","status":"publish","type":"post","link":"https:\/\/bluetab.es\/en\/incentives-and-business-development-in-telecommunications\/","title":{"rendered":"Incentives and Business Development in Telecommunications"},"content":{"rendered":"\t\t
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Incentives and Business Development in Telecommunications<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The telecommunications industry is changing faster than ever. The growing proliferation of competitors forces operators to consider new ways of being relevant to customers and businesses. Many companies have decided to become digital service providers, with the aim of meeting the needs of increasingly demanding consumers.<\/p>\n

Telecommunications companies have endured a decade of continual challenges, with the industry subjected to a series of disruptions that push them to innovate to avoid being left behind. The smartphone revolution has led consumers to demand unlimited data and connectivity over other services.<\/p>\n

Some studies show that the main challenges facing telecoms operators are growing, disruptive competition, agility, and investment, from which four key messages are drawn for understanding the future of the sector:<\/p>\n

1. Disruptive competition tops the list of sector challenges<\/strong><\/p>\n

Platforms like WhatsApp-Facebook, Google and Amazon have redefined the customer experience by providing instant messaging services, which have had a direct impact on demand for services such SMS, drastically decreasing it.<\/p>\n

Additionally, the market trend is to offer multi-service packages and to enable the customer to customise them according to their own needs, leading to mergers, acquisitions and partnerships between companies, in order to offer ever more diverse services.<\/p>\n

2. Commitment to digital business models and innovation in the customer experience<\/strong><\/p>\n

The great opportunities offered by digitisation have made it the concept that the vast majority of companies in the sector aspire to. It is not surprising that in the telecommunications sector too, attempts are being made to move towards a digital business model.<\/p>\n

According to the Vodafone Enterprise Observatory, 53% of companies understand digitisation as the use of new technologies in their business processes and 45% as the use of new technologies to improve customer service.<\/p>\n

3. The post-2020 landscape will be transformed by 5G<\/strong><\/p>\n

The new generation of mobile telephony, 5G, that will revolutionise not only the world of communications but the industry of the future, has just reached Spain. The four domestic operators \u2013 Telef\u00f3nica, Orange, Vodafone and M\u00e1sM\u00f3vil \u2013 have already launched the first commercial 5G services, although only in major cities, with reduced coverage and greatly limited technical capabilities. This early start has also been influenced by the change that has occurred due to the COVID-19 pandemic, which has revealed the need for good quality connection at all times for smart working, digital education, on-line shopping and the explosion of streaming. Spain has Europe\u2019s most powerful fibre network, but there are still regions without coverage. Thanks to full commitment to FTTH (fibre-to-the-home), Spain has a stable connection that runs from the telephone exchange to home directly. According to data from the Fibre to the Home Council Europe 2020, Spain has more fibre-connected facilities (10,261) than France, Germany, Italy and the United Kingdom put together.<\/p>\n

The operators play a leading role with these needs for digitisation.<\/p>\n

Measures to be taken into account<\/strong><\/p>\n

Achieving such long-awaited digitisation is not an easy process, and it requires a change in organisational mentality, structure and interaction.<\/p>\n

While talent is believed to be a key element for digital transformation, and a lack of digital skills is perceived to be a barrier to that transformation, actions say otherwise. Because only 6% of managers consider growth and retention of talent to be a strategic priority<\/strong>.<\/p>\n

Workers\u2019 perspective on their level of work motivation:<\/strong><\/p>\n